Technology for an ageing population
The target markets for the latest technology and gadgets, including the iPhone seems to be aimed mainly at that magic 18-35 demographic. However, if you take a look around you, you’ll see there are lots of people over 35 using an iPhone or an iPad. I’m sure we all have friends or relatives well into their 60s, 70s or even 80s who can’t live without either of those gadgets (despite what they may say!).
If technology is to make a real impact, then it must be helpful without being complicated or intrusive. It also needs to work together with existing devices (phones, hearing aids, hearing aid loops etc) and be reliable. These are key factors and are being addressed.